$21.7M
Operations — nine circuits bought out + event delivery, five seasons
Data Room · Use of Funds
Where The Money Goes.
$100M over five years, drawn in annual tranches that step up as the machine earns each next layer. The season runs full-spec from race one; only the audience engine ramps.
Two paths, one architecture (Aug 2026): the phase tables below show the full nine-round program, which runs in 2027 if funding closes early enough to build a complete season. The base plan is the Year One Invitational — three events in 2027, nine rounds the following year — with Tranche 1 unchanged either way (~$7M trilogy + ~$5M full-season build under the base plan).
01 · The Five-Year Envelope
$18.75M
Prize purse — $3.75M every season incl. the $500K Nations Champion's Fund
$49.75M
Media & audience — the block that ramps; the reason the property becomes valuable
$9.8M
Reserve — contingency, opportunity, and discipline
The split reflects the model this championship is built on: in a purse-led, media-built league, the audience engine is the product. Operations and purse are fixed costs of putting on a world-class season; the media block is the investment that compounds.
02 · The Annual Tranches
| Year | Phase | Ops | Purse | Media | Reserve | Tranche |
|---|---|---|---|---|---|---|
| 2027 | Launch — nine rounds run, grid seated, docuseries filming | $4.34M | $3.75M | $3M | $0.91M | $12M |
| 2028 | Amplify — the series airs; world feed live; paid media on | $4.34M | $3.75M | $6.5M | $1.41M | $16M |
| 2029 | Full program — the modeled steady-state year | $4.34M | $3.75M | $10.25M | $1.66M | $20M |
| 2030 | Expand — grid grows; global activations; second content property | $4.34M | $3.75M | $13.5M | $2.41M | $24M |
| 2031 | Franchise — team identities open; rights conversations from strength | $4.34M | $3.75M | $16.5M | $3.41M | $28M |
| Five years | $21.7M | $18.75M | $49.75M | $9.8M | $100M |
Each year's tranche is released against the prior season's delivery: rounds run, grid seated, broadcast live, audience growing. Capital is never more than one season ahead of proof.
03 · The Rules The Money Follows
Ops and purse are flat from race one. The product is never launched thin. Nine bought-out weekends and a $3.75M purse — the $500K Nations Champion's Fund inside it, paid to the winning country's program — exist in year one exactly as they exist in year five.
Only the media block ramps. $3.5M → $17M in +$3.5M-or-less annual steps — spend follows audience, not the other way around.
Every line is budgeted at ceiling plus buffer. The model uses researched ceilings with margin above them, not optimistic midpoints. Overruns are absorbed by design, not discovered by surprise.
The reserve is real and grows. $0.9M in year one to $3.4M in year five — contingency for weather, logistics, and the unknowns of a nine-country calendar, and dry powder for opportunities (a tenth date, a rights window) when they appear.
No founder liquidity. Every dollar lands in the championship.
04 · What Funds First
On close of the first tranche, in order: circuit dates and deposits for the 2027 calendar (RFPs are prepared — see Circuit Engagement), the sanction, insurance, and officials structure, the purse escrow for season one, and the docuseries production start — the four longest-lead items on the critical path to the first green flag.
For investors. Figures reconcile to the Season Economics Workbook v0.1 (this room, §02) and the public appendix. An aspirational championship in development — only Road Atlanta is confirmed.