Bring Your Car.
Race Your Brand.
Invite-only track days at Michelin Raceway Road Atlanta, in partnership with The Driving Club. Bring your car, drive the circuit, lunch with the founding cohort, and receive an invitation to join The Paddock Society.
The Day
- 11:00 AM — Arrival, registration, paddock walk, espresso bar at The Driving Club
- 12:00 PM — On-track session: drive your car at Road Atlanta with track marshals, instruction available
- 12:30 – 1:30 PM — Founding-cohort lunch at The Driving Club. Society leadership present.
- Late afternoon — Optional paddock hours, Society hospitality, founder interviews by appointment
When
Founders Calls run through the founding year at Michelin Raceway Road Atlanta, scheduled by invitation as the cohort comes together. Each is a small, seated day — dates are shared directly with invitees. Request an invitation below and the Society will be in touch with the next available call.
Who Attends
The Founders Call is invitation-only. Attendees include prospective founding members, business owners and operators introduced through the Society's referral network, and members of The Driving Club at Road Atlanta. Each call seats a small cohort — intimate enough that everyone meets each other, paddock-credible enough that the conversations matter.
Members of The Driving Club at Road Atlanta are invited as standing partners; track day participation is open to anyone with a road-legal car and an invitation. No racing license required; instruction available for first-time track-day drivers.
Why The Day Exists
The Founders Call is the seating event for the 2026 founding class. The full prospectus, the four ego pillars (Drive, Brand, Access, Network), the calendar, and the membership structure all live online — but founding membership has always been a conversation, not a click. The Founders Call is where those conversations happen, in the paddock, with engines running.
The founding cohort doesn't just join the Society — they shape it. Calendar geography, cultural rhythm, the standard for what bespoke means inside TPS. Every year, for as long as the Society exists, the people in the founding class set what the experience becomes. That conversation starts here.
RSVP
Attendance is by invitation. If you have been referred or you believe you would be a fit for the founding class, request your invitation by email and the Society will be in touch with arrival details and any required paperwork.