Power. Love. Share.
Three words guide everything the championship does. They are the three nouns of one sentence: “There is no greater power than the love you're willing to share.” The sentence is the creed. The words are how a person who builds this championship applies it to a decision.
All is mental.
Our minds create our reality. Everything on this site was thought before it was built — the format, the standard, the model, the weekend. Every person on the staff has the power to create an amazing experience, and it starts in their brain.
The highest form of power is love.
We operate from love. It is injected into every decision made for the company — the rulebook that protects the people in it, the care in every detail of a race weekend, the way a fan is treated at the gate.
Sharing love is our game.
There is always an aspect of sharing in everything we do: behind the scenes, access to our world, fan activation, community involvement, global partners. What we build, we open.
From the founder, to every person who works here. You have the power to create amazing experiences, and it all starts in your brain. Inject love into every decision you make for the company. And make sure there is always an aspect of sharing in everything we do — whether it's behind the scenes, access to our world, fan activation, community involvement, or global partners.
The Decision Test
Three questions, asked in order, before anything ships — a schedule, a rule, a partnership, a fan zone, an email.
Did I decide this as if the outcome were mine to create?
Not "what's allowed" — what's possible. The championship writes its own rules; the person deciding should think like it.
Would I make this decision for someone I love?
For the driver in the car, the fan at the fence, the partner who trusted us with their name. If the answer is no, the decision isn't finished.
Who gets let in by this decision?
Behind the scenes, access, fans, community, partners. If nobody is let in, find the door and open it.
Where You'll See It
The No-Touch Standard
Contact costs points, priced by the harm it caused; a driver who hits someone, reports it, and gives the place back pays nothing. A rule written for the people in the cars.
The Series →The Open Paddock
Friday the track runs all day and fans walk among the cars. Saturday is the fans' day. Every round, every country, the gate opens inward.
The Operations Pack →Your Seat, Your Stream
The championship's ticket will say what no other series' ticket says: record it, stream it, share it. The thing in your pocket is welcome here.
The Series →